Indonesian Lawn
Tennis League
Brand Identity, Collaterals, and Merchandise
Year → 2024
Agency → TOMO Studio
Team → Jocelyin Desiree, Handy Tandra, Muh. Akbar
Agency → TOMO Studio
Team → Jocelyin Desiree, Handy Tandra, Muh. Akbar
Indonesian Lawn Tennis League is a local tennis tournament they run 2 types of tournaments Individual and Squad. They have 4 different levels (beginner, intermediate, advance, master) and 3 seasons every year.
The primary aim of this rebranding is to ensure that ILTL's identity is easily recognizable and iconic from a distance. The resulting identity is structured hierarchically to align with collateral materials and merchandise.
